The app for the launch of Puma's Bodywear line was downloaded 40,000 times in one month. To sell underwear in the recession, the firm masterminded the Puma Index, a downloadable stock ticker that showed models removing articles of clothing in connection with drops in the market. Between David Droga and their creative and strategic team, they are incredibly smart and incredibly inquisitive, always looking for a new way in for an idea." "Droga, without a doubt, I would say is the most creative agency in the world," Lofton said.
not the same." It has become the most shared ad not only of the year but of all time, according to Unruly, a video ad tech company that ranks sharing across Facebook, Twitter and the blogosphere.Īdweek, which chose the firm as Agency of the Year in 2014, called Droga5's work among the industry's most heartfelt, emotional and talked about.
#TROGA HUMOR ANDROID#
"That's the nut we've been looking to crack for years," Lofton added.Īnd sales of women's apparel, footwear and accessories are expected to nearly double, approaching $1 billion this year.Īd Age called the women's campaign "groundbreaking" and chose Under Armour as 2014 marketer of the year, also citing the "take-no-prisoners approach" of Under Armour founder and CEO Kevin Plank in his quest to build the world's top retail sports brand.ĭroga5, which counts Toyota, Diet Coke and Google among clients, has a portfolio that runs from quirky to inspirational.Ī campaign for Google's Android mobile operating system features unlikely pairs of animals playing together and the tag line "be together.
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